- Posts tagged brand strategy
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Untangling brand and customer experience
In just under nine minutes, Brandon Schauer and Josh Levine do an awesome job of simplifying and conveying the essence of brand and experience in a way that a diverse audience would understand. I just love this video. It expresses so many of my thoughts and beliefs regarding brand experience design. This is not a video just for the marketing department, C-suite, or UX folks. This is something that everyone needs to watch, know, understand, and apply. I only hope that the work I do in the future helps to achieve this for the organizations I work with. I originally saw this in the fall of 2009 and came across the link on one of my previous comments. I loved it so much I had to give it its own post. Hope it inspires you as much as it does me.
Brand Messaging : When everything is special, nothing is [via kaplusa.com]
The quote above is from a blog post on the Kristian Andersen + Associates website. I started to post a reply and it got rather long to be just a "comment". Before you read the rest of my post, you might want to go read what Janneane has to say.
I really liked her band analogy. Loudness is clearly not the only solution. As I was reading her blog post, I had to smile because it brought back many memories from work I have done as an audio engineer - a.k.a., the sound guy. The reason I bring this up is because I think there is another element of the analogy that relates directly to the role of the designer.
Social media is still so misunderstood
The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, has revealed that most companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity. The report is based on a survey of over 1,100 companies and agencies, and is the most comprehensive study of its kind around how companies are using online PR and social media for marketing and customer service.
I just read this press release and couldn't help but be moved to post a quick comment. The part that caught my attention is the last part of the last sentence - "how companies are using online PR and social media for marketing and customer service." It's the "social media" part that gets me.
Kristian Andersen - Brand Experience Design
Kristian Andersen is the founder of Kristian Andersen + Associates, a "multi-disciplinary brand and experience design consultancy". He spoke this afternoon to about 30 students at the Indiana University School of Informatics and Computing in Bloomington, IN. I want to thank Jeremy Podany, the Career Services Director for the School, for inviting Kristian. It was an extremely informational session and great to hear from someone who is on the front lines every day.
