- Posts tagged cultural technology
- Explore cultural technology on posterous
A précis of "The Logic of Selection" in "The Language of New Media" by Lev Manovich
from "The Logic of Selection" [pp. 123-135]
Topic
New media objects, documents, and web pages are almost always created by selecting from menus, libraries, plug-ins, and other pre-existing media elements. Authentic creation of a new media object is rarely, if ever, performed.
Thesis and argument
While these attributes of generating new media objects provide a higher level of efficiency and give end-users some creative license to make choices, this model of authorship is not mutually exclusive to new media. A historical perspective of artistic creation, cultural changes, and the dynamic influence of electronic and digital media properties help us to understand how we have developed this logic of selection.

