This is the second sub-section of the Literature Review section for my Capstone project.Here is a listing of links to the previous capstone project posts: Capstone Project: Part 1 - Abstract Capstone Project: Part 2 - Introduction Capstone Project: Part 3 - Approach...

I just received The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger Martin. Martin is the Dean of the Rotman School of Management at the University of Toronto. He has been researching and introducing innovative new ways for business...