The Bloomington Herald-Times doesn't get this 'social networking' thing.
3 comments:
Melissa said...
This makes me think of this:
December 1, 2009 12:34 PM
Anonymous said...
Trust me. The HT is not worth the $.75 they want for the print edition or whatever they charge for the on-line edition. I read it with breakfast at McDonalds ever now and then. My nephew is a reporter with the on-line edition of the Chicago Tribune, and it's a struggle all over, but ANY media outlet MUST deliver value or face extinction.
December 1, 2009 7:33 PMJay Steele said...
Jenna:
Well put and so dead on accurate.
I wanted to throw another factor into the formula - the existence of paid ads on the HT website.
There are basically only two business models for online content.
Free content - the visitors see content for free and the site owner is compensated from sales of either products or advertising on the site.
Paid content - the content on the site is the product for which visitors are willing to pay the site owner to access. Paid subscribers are not interested in seeing a bunch of advertising on such a site unless it would be of direct benefit to them as it relates to what they are reading.
For example, could you imagine if Amazon.com tried to implement a business model where customers had to pay Amazon in order to see the products listed?
Unfortunately, for some reason, the leadership at the HT (and many other dying publications) fail to appreciate the degree to which their misunderstanding is cutting off their potential for revenue. As long as they continue to maintain this position it is only a matter of time before they meet their demise.
via jennamcwilliams.blogspot.com
Social media is changing what we "know" to be true. Question - what is changing - the world or our perception of the world? Is social media making things different or is it just shedding light on what has always been there? Or maybe a little of both. Either way, it is imperative to know and understand the difference between what is valid (proven true by future events) and reasonable (considered to be true based on past events).
