The Design of Business by Roger Martin - Chapter One [Prezi Style]
I just received The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger Martin. Martin is the Dean of the Rotman School of Management at the University of Toronto. He has been researching and introducing innovative new ways for business leaders and consultants to think and transform organizations. This new path is grounded and driven by design thinking. My primary interest in reading this book is to be able to identify and map the principles and concepts to the design theory I have been learning in the HCI/d program at IU. Further, I hope to be able to become more adept at developing and speaking the language that will allow even more business leaders to tap into these powerful paradigms. I sat down this afternoon to read the first chapter.
http://prezi.com/erdcfsk9fvph/