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  • The Design of Business by Roger Martin - Chapter One [Prezi Style]

    I just received The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger Martin. Martin is the Dean of the Rotman School of Management at the University of Toronto. He has been researching and introducing innovative new ways for business leaders and consultants to think and transform organizations. This new path is grounded and driven by design thinking. My primary interest in reading this book is to be able to identify and map the principles and concepts to the design theory I have been learning in the HCI/d program at IU. Further, I hope to be able to become more adept at developing and speaking the language that will allow even more business leaders to tap into these powerful paradigms. I sat down this afternoon to read the first chapter.

    And if that's not enough design love, I also decided to start learning how to use Prezi, a visualization and storytelling application that escapes the constraints of a traditional slide deck. There was a slight learning curve to this but once I got the hang of it, it was a great note-taking tool. I am sure I would do this a little differently if I did it over again but, overall, I was pretty satisfied with the results. If you want to see the presentation, just click on the link below. You can either go through the presentation using the prescribed path but feel free to explore it on your own any way you want. By the way, for the richest experience with Prezi, be sure to view it fullscreen (click on the link below, put mouse over the "More" label and click on "Fullscreen"). Please note that the Fullscreen feature does not work if you watch it from within this blog post.

    http://prezi.com/erdcfsk9fvph/

    Tags » design of business design pedagogy design thinking
    • 14 November 2009
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    Comments 2 Comments

    Nov 14, 2009
    Binaebi Akah said...
    This is why I like Prezi. Because it's like a virtual version of my sketchnotes. Nice job! Isn't it super easy to learn?
    Nov 15, 2009
    Roger Martin said...
    Jay:

    This is utterly awesome. I can barely believe how perfectly you understand the book and have captured it so wonderfully. I would love to feature this on my site. I will create a link to it. But if it is possible, i would love to import it onto my site and of course give you full credit and hopefully drive some traffic your way.

    Impressive stuff in any event. Congrats Jay.

    Cheers

    Roger

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  • Jay Steele's Posterous

    Human Computer Interaction/design Master's Candidate at Indiana University School of Informatics and Computing.

    Researching design thinking, design pedagogy and social media for business organizations.

    Believes that design thinking can help organizations adapt to and adopt disruptive innovations like social media.


    twitter: @jaysteele

    LinkedIn Profile

    email: jaysteele.hcid at gmail dot com

    Schedule a meeting:

  • About Jay Steele

    Human Computer Interaction/design Master's Candidate at Indiana University School of Informatics and Computing.

    Researching design thinking, design pedagogy and social media for business organizations.

    Believes that design thinking can help organizations adapt to and adopt disruptive innovations like social media.


    twitter: @jaysteele

    LinkedIn Profile

    email: jaysteele.hcid at gmail dot com

    Schedule a meeting:

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