In just under nine minutes, Brandon Schauer and Josh Levine do an awesome job of simplifying and conveying the essence of brand and experience in a way that a diverse audience would understand. I just love this video. It expresses so many of my thoughts and beliefs regarding brand experience design. This is not a video just for the marketing department, C-suite, or UX folks. This is something that everyone needs to watch, know, understand, and apply. I only hope that the work I do in the future helps to achieve this for the organizations I work with. I originally saw this in the fall of 2009 and came across the link on one of my previous comments. I loved it so much I had to give it its own post. Hope it inspires you as much as it does me.